With all of the digital marketing tactics available online, you may be wondering, should doctors even be using email marketing to attract patients in the private sector?
Short answer: YES!
Email is a big part of our lives as professionals, individuals, and, yes, even patients. Consider this, how many people do you know who do not have an email address?
Email marketing allows you to not only reach a large group of people, but also it has benefits which other digital marketing channels can’t provide. Here’s some reasons why you need to get started:
1. It’s cheap
Starting an email newsletter is very affordable compared to other marketing channels, such as Google Adwords or Facebook ads. If you are just getting started, MailChimp is one of the most popular and powerful email newsletter tools, and helps you create beautiful newsletters easily. Most importantly, it is free to use up until 2000 emails per month, which is more than enough to get you started.
To sign up free for MailChimp, click here: https://mailchimp.com/pricing/
2. It’s targeted.
People only subscribe to email newsletters from businesses they’re interested in. If someone is subscribing to your newsletter, they’re probably interested in what you have to say. As a doctor, this means you are speaking directly to patients who are interested in what you have to offer.
Why does this matter?
Well this translates in to a better return on investment (ROI) for you, whether this is money, time or effort.
3. You can reach new and existing patients at the same time.
Depending on your specialty (e.g. aesthetics), patients returning for treatments can be an important source of revenue in your private practice.
Clinicians who neglect this fact and focus all their marketing efforts on attracting new patients could be losing out on thousands of pounds.
Through email marketing, you can communicate with patients new and old, keeping them engaged and more likely to choose you for their treatment.