You know that you need SEO to promote your private practice, but not sure what it is and how you can improve it?
It is a well known fact that most people do not bother scrolling past the first page of results on Google. Most people click on the first 2 - 3 search results that come up, or at most skim read through the first page ofresults if the initial results fail to answer their question.
Therefore, it is imperative that you rank within the first 10 spots on Google for the keywords you deem important. This is important in establishing your credibility as a practice, but also to receive the lion share of organic traffic for that search.
What can I do to improve my website’s SEO?
SEO is a complex area to get to grips with due to the fact that it can be quite technical, and requires dealing with Google’s constantly changing policies.
In this article, we discuss 3 effective techniques you can use to improve your practices’ website SEO - quickly and easily.
Blogging is one of the most powerful tools in your arsenal to improve your SEO. Creating content on a regular basis is a staple for good SEO. Whilst it can be time-consuming and difficult at times, consider it an investment in the long term organic traffic to your site.
Blogging improves your SEO, as Google deems your site to be providing up to date and relevant content for its users’ queries. In this day and age, any website which is not posting new content actively, is likely to struggle in getting organic traffic in the long term.
For more information, read: https://blog.hubspot.com/customers/10-reasons-blogging-should-be-part-of-your-2018-content-strategy
Before you write any article you want to make sure that your potential patients are searching for that topic. There is no point investing the time and effort in writing a post that no-one is interested in reading.
There are a number of different keyword search tools you can use including (SEMRush, Ahrefs, Moz, Spyfu, Google Keyword Planner). All of which have pros and cons, and often you can trial their services for a week/month before you have to purchase. It is worth checking them out if you want to have more advanced tools at your disposal.
If you want a free and easy method to carry out keyword research, here at PatientSpring we have a nifty tip you can try.
Type in the broad keyword that you are interested in, and before you hit enter, wait for Google to provide you with some autocomplete suggestions. Google is telling you the search terms that people are using in this field. In addition, Google sometimes offers other potential search terms in the form of ‘People also ask’ and ‘Searches related to …’.
Let’s see this in practice:
So if we type ‘Elbow surgery’ into Google, we can see that there are a number of suggestions which come up. We can compile this list as potential keywords.
In addition to the autocomplete, Google helpfully tells us the questions that people also ask in this field. These too we can add to our keyword list.
Now having compiled a list of searched questions suggested by Google, we can storyboard the article we might want to write. In this case, it might be an article about Elbow surgery focussing on what Elbow surgery is, what types of elbow surgeries there are, and how long it takes to recover from each one for a given condition.
This simple technique is powerful in helping ensure that you are writing content that answers questions people are asking Google, as opposed to content for the sake of content.
As you become more advanced or if you are competing in a crowded competitive market you need more advanced keyword research. You can look at the competitiveness of keywords, traffic from keywords, CPC and keyword difficulty to optimise your SEO.
For more information on keyword research, read: https://neilpatel.com/blog/keyword-research/
Backlinking is the process of other websites linking to your website. In Healthcare, this is extremely important. Google has issued a number of policy changes, related around the safety of users accessing Healthcare information. Google takes Healthcare content very seriously, and is very painstaking in making sure that users are only shown information from reputable, trustworthy and credible sources.
One of the most powerful ways to objectively demonstrate domain authority and credibility it to be linked to from credible sources.
Why would your website get linked to?
Well you might carry out a keynote speech at a fundraising event in a charity in your field, or you may be involved in a community initiative which is picked up by your local newspaper. Anything where you are involved and recognised could be an opportunity for you to pick up a backlink to your site.
Examples of sources to get backlinks from might be:
For more information on backlinks, read: https://backlinko.com/hub/seo/backlinks
SEO is a powerful yet challenging tool in growing your private practice. With these 3 techniques, you will be well on your way to significantly improving your SEO and getting more people visiting your site for free.
PatientSpring is a digital marketing agency which specialises in helping clinicians grow their private practices. If you would like us to review your website for free and give you high yield recommendations for your digital marketing, drop us a message and we will get in contact with you.