Website
August 7, 2020

3 reasons your website is killing your private practice.

Your website needs to be in perfect condition to be found by patients, and for patients to trust you enough to book a private consultation.


As a doctor practising in the NHS, it is not obvious that when moving in to private practice, the majority of patients will be searching for you online. Many doctors will pay large sums of money to set up a website, but find that they are not having any luck with attracting patients.  


In this article, we will look at the 3 most common mistakes that doctors make with their websites, and how to fix them.


1. Poor design



The biggest problem we find that doctors have with their website is that they are designed with themselves or other clinicians in mind, and not their patients. As a rule of thumb, a patient is unlikely to care how many publications you have, or which fellowship you undertook. A few things that patients do care about are: How experienced are you in treating their condition? Why should they be choosing you over other doctors? What reviews or testimonials do you have from other patients or doctors?


As a basic test for your own website, ask yourself the following questions. Within 5 seconds of landing on your website, can your visitors determine what services you offer, what conditions you treat and how to get in contact with you? Can visitors easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? If you answered no to any of these questions, then you need to question whether or not the design of your website is good enough and where it could be improved.


For tips of how to improve the design of your website, have a look at this article from Huffpost:

shorturl.at/yEFHW

2. Not mobile friendly



The vast majority of online traffic is now through mobile phones and not desktop PCs. However, many doctors who set up a website years ago, have not made the necessary changes to their site to factor in this shift.  


Google has been pushing more and more to ensure all websites are mobile friendly. This makes sense as mobile searches have consistently been on the rise since 2009 and finally surpassed desktop searches in 2018. Google has recently become more aggressive and is now actively penalising websites which are not optimised for being mobile friendly. This means a lower ranking in Google, making it extremely unlikely that patients will be able to find you online.  


To check if your website is mobile friendly, use Google’s free mobile friendly tester:

https://search.google.com/test/mobile-friendly


3. Not setting up analytics




There is no justifiable reason in this day and age that any doctor who is looking to practice privately and has a website, does not have analytics set up on their website. Analytics are the tools which allow you to track who are the people who come to your website, and what do they do when they are on your website. With simple analytics, you can answer questions such as:


  • How many patients visit my website?
  • Where are these patients based?
  • What are they looking at on my website?
  • What content do they interact with the most on my website?
  • How many visitors convert to being patients who book a private consultation?


Google analytics is a powerful free to use tool which is easy to use and set up. For more information on how to set up google analytics for your website visit this article from Moz:

https://moz.com/blog/absolute-beginners-guide-to-google-analytics



How can we help?

PatientSpring is a digital marketing agency that specialises in helping doctors grow their private practice through their private practice website and online marketing.

Our team will review your website, SEO rankings and social media profiles and provide you with a comprehensive report of how you could improve. Completely free of charge!
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